That's an odd name like the Eco echo thing. Apparently Subaru record sales are getting someone's attention but it's still "not" a Subaru. Although I've never owned a Ford I'm guessing Subaru owners will not be running out to purchase one. I've lost faith in Ford when they decided to ditch cars. There are some of us that refuse to drive a "cool" SUV. I keep hearing over and over wants car, yet I've never seen so many Kia & Hyundai "CARS" that no one wants driving around. We (Corporate America) continue to make decisions to increase their own wealth instead of investing their own employees and products people want. .. It isn't your employees that can are bleeding the company, it's the greedy executives and sub-standard products like the transmission in the Fiesta (one example). My guess is that if your buying a Fiesta, it's because of the price, as I can't imagine any other reason. Then you're taken advantage of because the transmission is junk, which the Ford Executives knew and have hidden because they simply do not care. If the founding fathers of these companies were around they wouldn't be as proud of them as they think! Ford started out to make cars afford so his employees could buy them and he could make money. Who will buy your products when you have fewer and fewer employees and no one has a job? Perhaps only then when executives are forced to sell a few of their mansions someone will wake up. This isn't just about Ford you can show the same examples for any brand. I'll apologize is advance for those that I have offended.